Warning: This article contains themes of suicide, self harm and mental health
A 22-year-old motorcycle racer walking around a paddock in a top hat is going to stand out.
But that is the whole point for Storm Stacey. It's a conversation starter, a way to encourage people to open up about their feelings.
He was 13 years of age when he discovered his dad had died by suicide, and it has shaped his path, not only as a sportsman, but how he interacts through life.
"You wouldn't wish it on your worst enemy and nothing can prepare you for that," Stacey said on the BBC Bikes podcast.
"But do you know what? It toughens you up. I could have gone down the road of drugs, partying, gone off the rails, probably be in prison.
"But what kept me going was motorbike racing. It gave me purpose and something to do, something to keep fighting for, to keep progressing and keep going."