Tinder is rolling out a new way for users to prove they’re real as AI-generated profiles continue to flood dating apps.
The Match Group-owned platform is partnering with World, the identity verification project co-founded by OpenAI CEO Sam Altman, to introduce a system that uses iris scans to confirm a person is human.
Users who complete the check can then display a “proof of humanity” verification badge on their Tinder profile.
The move comes as concerns keep growing over AI bots, catfishing, and romance scams on dating platforms. Tinder’s new system is designed to give users an added layer of confidence that the person they’re talking to is not a fake account powered by artificial intelligence.
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Tinder gives users free “boosts” for scanning their eyes
World’s technology works by scanning a user’s iris through its app or one of its orb-shaped devices, then generating a World ID that can be used to verify they are a real person.
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The company says the feature has already been tested with Tinder in Japan before now expanding more broadly.
Tinder
The announcement is part of a wider push from World to bring its verification tools to major platforms beyond dating apps. The company has also announced integrations involving services like Zoom, DocuSign, Shopify, and Reddit as it pitches biometric checks as a solution to the growing problem of AI impersonation online.
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Still, the rollout is likely to raise privacy questions. To get users on board, Tinder will give those who verify with their World ID five free “boosts” that increase the number of views a profile receives for a set amount of time.
We’ll have to see just how well this new system is received and if the promise of free boosts and fewer AI bots is enough to entice Tinder users to scan their eyes.