Hoping from advice from anybody who has been in a similar position.

I run a book subscription business. We’ve been running for nearly three years now and have shipped nearly 17,000 orders and done approx £210k in sales since inception

The business has been really seasonal the last few years, peaking in Christmas 2020 and 2021. This Christmas was a bit quieter but still not terrible. Business on the whole is ok

The honest truth is running it has been like pulling teeth. We grew way too quickly at first and I’ve had to build the business retrospectively to actually be able to deal with the volume of orders. We sell used books so could never buy our stock off the shelf per se

The service is pretty basic. Our churn rate has been around 10-15% with gift subs but has skyrocketed recently with a bigger push on people buying subs for themselves. Last month was actually our second best month in terms of new customer acquisition - however our retention has been pretty terrible and I feel like it’s exposed a lot of holes in the product

My problem is I just have little to no faith in our service. Our acquisition is ok, but clearly we’re struggling to retain people and then making a loss of a lot of our new customers

Part of me feels we could turn it around, another part of me is genuinely tempted to call it quits and move onto something new. This whole situation is affecting my mental health so severely and I’m questioning whether it’s worth it. Ultimately it’s draining my energy and preventing me from working on other stuff

I’ve tried and tried to find a buyer but to no avail. I didn’t mind working long hours in the early days with faith we would eventually sell but this faith is seriously dwindling. It doesn’t make sense to me, because the business is (now) fairly passive, has recurring revenue, easily relocatable etc. but still - whilst I’ve generated interest I’ve never been able to sell.

So, have any of you been in a similar position? For context, I’m 26, have a decent chunk saved, business has no debt etc. This is currently my only revenue generating project