Bibigo, a compound word of the conjugated form of Bibida(‘to mix’ in Korean) and ‘go’, is a global strategic brand of CJ Cheiljedang Corporation, which belongs to CJ Group, one of the biggest conglomerates of South Korea.
Although Bibigo first started as a Korean restaurant brand that specifically sells customizable Bibimbap, it did not quite take off. In mid-2010s the brand changed its strategy into launching different types of Korean-style food products including dumplings, sauces and frozen meals.
With great attention to detail and their marketing with popular celebrities like PSY of Gangnam Style, the brand soon became prosperous in the global market as its products are now commonly seen in market stalls or freezers. One of their most popular products is Beef Bulgogi Mandu.
CJ Foods currently owns seven production facilities in the US that manufactures Bibigo products. Five of them, including ones in Fullerton and Beaumont, CA, focus on Mandu products. As of 2020, total sales of Bibigo Mandu in the global market was $909.9 million, of which $355,285 came from the United States.
The Lakers will have the team wear the uniform with Bibigo’s logo printed on their upper left hand corner for the first time in a preseason game vs. the Brooklyn Nets on October 3rd at STAPLES Center.