A staggering 98 percent of Tesla owners decide not to keep using their self-driving technology after their trial period, data shows.
Tesla charges customers $8,000 for the full self-driving technology, which has divided opinion since being unveiled by the company.
Statistics from YipitData found that only two percent of new Tesla owners continue using the technology after the trial period.
The data was gathered from a sample size of just under 3,500 owners - small compared to the 1.8 million Tesla drivers in North America.
CEO Elon Musk has placed great emphasis on self-driving technology as a feature that will set his cars apart from other competition around the globe.