The company then said it had no choice but to bring in new hires to cover for those on strike, adding that posting for permanent workers would help them find qualified people. “We have an obligation to our customers and consumers to continue to provide the cereals that they know and love,” the company wrote. It is unclear whether the company ever hired any replacement workers, though. Its cereal plants since the start of the strike have been staffed by some salaried employees and temporary workers.