New York (CNN Business) Coca-Cola is turning another one of its drinks into an alcoholic alternative. It's the company's third boozy beverage as it taps into the growing canned cocktail craze.
Molson Coors TAP In a partnership betweenand Coke, the companies are launching Simply Spiked Lemonade, an alcoholic drink inspired by the Simply brand's fruit juice. Flavors include strawberry lemonade, watermelon lemonade, blueberry lemonade and regular lemonade. The alcohol will be derived from fermented sugar cane.
Molson's Chief Marketing Officer Michelle St. Jacques said there was a "big opportunity" for Simply because it's a "powerful and beloved" product. "Simply is known for its bold flavor and real fruit juice and there's a great opportunity to create a new brand (in the alcohol aisle)," she told CNN Business in an exclusive interview.
Simply Spiked Lemonade is coming this summer.
Simply Spiked Lemonade will be sold in a variety of 12-pack of slim cans, which has 5% alcohol-by-volume, and 24-ounce standalone cans. Prices weren't yet released, but it will go on sale this summer.
Despite consumers shifting away from sugary drinks and juices, Molson is optimistic about the new product's success because consumers are looking for bold flavors in the alcohol category.