The strategies and tools being deployed during the midterm vote in the United States this year by Facebook, TikTok and other companies often resemble tactics developed to deal with misinformation in past elections: partnerships with fact-checking groups, warning labels, portals with vetted explainers as well as post removal and user bans.
Social media platforms have made attempts to pre-bunk before, though those efforts have done little to slow the spread of false information. Most have also not been as detailed — or as entertaining — as the videos used in the studies by the researchers.
Twitter said this month that it would try to “enable healthy civic conversation” during the midterm elections in part by reviving pop-up warnings, which it used during the 2020 election. Warnings, written in multiple languages, will appear as prompts placed atop users’ feeds and in searches for certain topics.
The new paper details seven experiments with almost 30,000 total participants. The researchers bought YouTube ad space to show users in the United States 90-second animated videos aiming to teach them about propaganda tropes and manipulation techniques. A million adults watched one of the ads for 30 seconds or longer.